Be ready for a hot product to take over the business This image released by Twentieth Century Fox shows Ryan Reyonlds in a scene from the film, The Producers Guild of America has nominated awards season favorites La Land, and by the Sea for its top award, as well as the R rated superhero film Winners will be announced in a Jan.
28 ceremony at the Beverly Hilton pandora internet radio nz Hotel. (Joe Lederer/Twentieth Century Fox Film Corp. via AP) ORG XMIT: NYET201 AP PROVIDES ACCESS TO THIS THIRD PARTY PHOTO SOLELY TO ILLUSTRATE NEWS REPORTING OR COMMENTARY ON FACTS DEPICTED IN IMAGE; MUST BE USED WITHIN 14 DAYS FROM TRANSMISSION; NO ARCHIVING; NO LICENSING; MANDATORY CREDITMid career industrial designer Jon Winebrenner was having the time of his life. HisHurdler Studios had 700 square feet in Vancouver's trendy Gastown. He had two twentysomething contract employees and every day "we threw our bikes into the corner." One of the guys had dreamed up Clug, a little clip that screws into the wall, grips a bike tire and functions like a bike rack, but looks elegant, minimalist and designer cool in an office or home. They dreamed big dreams. Winebrenner saw it as a portfolio piece. No one counted hours. They'd all share the profits. Some iterations yanked off drywall. Others stretched out."Dozens were breaking. We printed hundreds," said Winebrenner, 45. He hired a mechanical engineer to test pandora necklace resiliency over five years use. "It was the most fun I ever had in my career. I had just blown my ACL, but we were climbing up and down ladders, riding bikes on the roofs of Gastown. We were doing what all of us loved." When they put Clug on Kickstarter in May 2014,they asked for $32,000 and got $107,000. They offered each Clug for $9 (with little consideration for liability insurance, legal work, sunk costs or profit.) "Our $9 included shipping, which was probably the biggest mistake we made," Winebrenner said. Production ate up most of the Kickstarter funds. "September comes around how much is a pandora bracelet and hunger pains start kicking in. I did my best to try to pay people at least a little bit." Since the team was absorbed with Clug, "paid jobs went away." "We have all these heady things happening. Each trade show was pandora bead bracelet a $10,000 to $15,000 investment. Canadian Olympic triathleteSimon Whitfield showed interest in investing. And that's when everything went south. "I go, oh shit. Clug is Hurdler Studios and Hurdler Studios is me. This little project that was supposed to be a portfolio piece has taken on a life of its own," he said. "I don't have a clue about shareholder agreements and setting up all this stuff for a sale. Pandora's box opened up when Simon walked through the door." Winebrenner wasn't about to give his contract employees two thirds of Hurdler Studios. Hurdler had designed everything from tech gizmos to working prototypes for client Kickstarter campaigns."Nobody thinks design happens here, but there's a lot of stuff going on. It's buoyed by our tech industry," he said. "Name any mid sized tech firm around town and I've interacted with them." He offered a 51/49 split. The three men ended up in front of lawyers. In Jan, 2015, they finally incorporated Clug with ownership, profits and dividends split equally, but Winebrenner held theonly Class A voting shares so he could control business operations. Cash flow for production has been a challenge."We were like a plane in a nosedive and I was desperately pulling up on the rudder."The minimum factory order is 5,000 units and Winebrenner ordered several colours per size (road, mountain and hybrid bike sizes), something he's come to regret. "We have to invest in all the material to cover 5,000 times 16." The injection moulded Clug is inexpensive to produce, cleverly designed and retails for US$20. "Our competition is either a $3 metal hook that you screw into the ceiling or a $150 beautiful piece of art that you hang your bike from. At the time, there was almost nothing in between." He recognizes an upcoming challenge is that his product is easy to copy and there's not much he can do to protect it. "Let's be real. It's two little pieces of plastic." "I've learned some hard lessons over the last year," he said.
"It's everything from being pissed off at these guys to feeling bad because I let them down. "Writing contracts makes me want to light myself on fire and run screaming from the room.".
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